What’s the deal?
The term “Mobilegeddon” was coined by the web development community to describe Google’s updated search ranking algorithm. Google is now prioritizing mobile-friendly websites over non-optimized sites. A optimized website will automatically recognize and adjust to fit any screen whether it is a smart phone, tablet, laptop, or a desktop. Since the release of this new algorithm, there’s been an extreme shift for businesses and governments to prioritize the responsiveness of their mobile site.
ComScore came out with research that visually documented how quickly mobile web access surpassed desktops in 2014.
Despite the public’s migration to mobile, we are still seeing local government websites being overlooked and underutilized due to their antiquated sites.
If your website looks like it hasn’t been updated since 1999, that’s okay. You’re not alone. The technology wizards at TechCrunch discovered that around 44% of Fortune 500 companies are not mobile friendly. If you’re not sure whether your site is up to par, Google released a test that allows anyone to type in their website URL and instantly find out whether or not their website is mobile friendly.
Why should I be concerned?
We understand that budgets are tight and time is crucial, but if your government website failed the test, then you’re missing out on economic growth and limiting citizen interaction. When your citizen searches for the site on a mobile device and are unable to quickly absorb the information, they’re going to do one of two things:
- They will leave the site, find a local office number, and call in with their question. Your office staff will then be responsible for fielding complaints and questions that could have otherwise been avoided.
- They will leave the site with a bad first impression and attempt to find the information elsewhere. Information that is possibly inaccurate.
In addition to a poor mobile user experience, Google will also lower your placement for Search Engine Optimization and your community is less likely to find you on any device The graph below demonstrates just how many of your citizens own a smartphone.
Yes, it always amazes us too. Technology may move quickly and sometimes it feels like you can never keep up, but prioritizing the development of a mobile website shouldn’t be a matter of an if, but a when, for your municipality. It’s an imminent change and with the mobile trend continuing to rise, you’re losing out on an opportunity to expand your reach and engage with your community.
How much will it cost?
The initial cost is highly dependent on what you want your mobile site to do for your municipality, but our web development team can give you a quote or consultation. Just fill out the form and we’ll quickly get back in touch with you to chat. What we know for a fact, is your municipality is losing money and causing stress on its employees that are responsible for fielding complaints and questions that could have otherwise been avoided with a mobile responsive website.
Where do I go to get started?
Municipal websites have a refined service that they offer unlike other businesses. We know that you don’t have customers, you have family, friends, and neighbors who, only as a whole, make your community. We know you have a pledge to serve them as we have pledged to serve you. To make sure that your website can serve its purpose most effectively, hire a company that has a proven track record with assisting government agencies. You want someone who understands your needs, and how to create beautiful and accessible websites. Even on a tight budget.
Did your website pass the mobile-friendly test? How do you feel about going mobile? We’d love to hear your thoughts.
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Jorrdan Barroso is a marketing guru and content creator at Municode. She graduated from Florida State University with a Bachelor’s degree in English – Creative Writing and a concentration in Communications and International Affairs. When she’s not writing blogs or social posts, she’s fostering cats and kittens throughout Tallahassee.